Uber Visa Card Launch
Product Marketing Strategy Lead // Drove end to end GTM planning and execution from positioning, integrated campaign development, creative strategy, channel execution and optimization. Drove stakeholder alignment across marketing, product, comms, partners and executives,
Uber was launching their first credit card (and rewards program of any kind) in a crowded market so we needed to position the card in a way that would standout amongst other rewards credit cards, driving applications and new accounts. Uber riders (aka Millennials) were looking for instant gratification with rewards for things they were were already doing - or Earn on what you do, Get to what you love.
The 360 GTM campaign was full-funnel and multichannel including digital/social, in-app, earned media, influencers and in true Uber style - a ‘Ride & Dine’ restaurant on a bus activation to highlight the 4% dining benefit.
Product Marketing (Positioning and GTM Planning)
Integrated Campaign Development
Creative Strategy & Feedback
Program Management
Stakeholder/Partner Alignment
Uber Ride and Dine Activation
A first of it’s kind restaurant on wheels. As the bus toured the country inviting our target audience to enjoy the cards benefits first hand, we also wrapped the bus to act as an experiential billboard for the credit card. The bus traveled across the country, making stops in NYC, Austin and San Francisco and partnering with some of the world’s best chefs to celebrate the cities it arrived in.