Uber + Meals on Wheels

Step up to the Plate Campaign

Marketing Strategy Lead // Led marketing strategy for annual Uber + Meals on Wheels holiday campaign from creative brief to campaign execution. Drove stakeholder alignment across marketing, creative, comms, partners and executives,

Uber had a long standing partnership with Meals on Wheels and wanted to help support their annual holiday campaign in a way that stood out above the noise during a busy time of year. To accomplish this, Uber and Meals on Wheels paired up 3 seniors with 3 artists to bring to life the magic that happens when you share a meal and a moment. These conversations inspired dinner plate designs that were then sold with all proceeds going to Meals on Wheels. We shared these stories across digital and social channels helping to raise awareness of the partnership and encourage people to volunteer or donate.