Marketer. Strategist. Mission-Driven.
Hello!
I’m Angela, I’m passionate about using marketing as a force for good and bring a blend of big tech marketing experience and ad agency strategy training. I am mission-driven with expertise in social impact, sustainability and DEI along with MBA training.
I build brand and marketing strategies and then bring them to life with creative campaigns and activations. I love a good framework to bring clarity to a complex problem and helping to align stakeholders and partners into one cohesive direction. I get excited when working with diverse and creative teams to help build brands.
I am a dog mom to Old Man Colby the lab mix and human mom to Lucas and Maya.
Capabilities
Brand Strategy
Sample Deliverables:
Brand Mission and Vision, Positioning Statements, Brand/Product Narratives, Strategic Roadmaps, Competitive Marketplace Analysis, Consumer Insights, Executive Pitch Decks, Strategic Workshops
Creative Strategy & Messaging
Sample Deliverables:
Creative Briefs (Concepts, Campaigns, Channel Creative), Creative Feedback, Creative Optimization, Messaging Frameworks, Audience Personas
Product & Integrated Marketing
Sample Deliverables:
Integrated Campaign Plans, Go-to-Market Plans, Product Launches, Marketing Channel Plans & Briefs (Social, Influencer, Podcast, Web, Landing Page and more), Communication Planning, Content Strategy, Website/Landing Page Strategy
Additional Skills
Fractional Marketing Team Leadership
Program Management
Cross-Functional Stakeholder Management
Agency Management
Credentials
Education:
M.B.A. - Duke University, Fuqua School of Business
Master of Environmental Management - Duke University, Nicholas School of the Environment
B.S. Ecology - Cal Poly, San Luis Obispo
Agency Experience:
Organic, Inc (digital ad agency)
Razorfish (digital ad agency)
